Visual identity concepts, graphic design, layout system development, icon development, image research, style guide, signage, banners, billboards, print and online advertising, internal document templates
The Northern Territory Government chose the interstate agency ‘The Royals’ to develop the new creative direction of the master brand project, in collaboration with NT's local Boab Design agency.
To support all the government departments with more detailed ‘how to’ information, Boab developed a layout system and an extensive explanatory style guide. To assure a quality and brand cohesive look, the first public facing collateral was designed and produced by Boab Design before handing over document templates to in-house designers.
Completed while working at Boab Design. In collaboration with ‘The Royals’.
