Publication concept, design and layout, production supervision, packaging, collateral templates.
Martor is the market leader for utility knifes. The re-launch of the company‘s new brand identity involved redesigning the packaging, print media, like product brochures and the product catalogue. Plus, the development of a large library of new pictograms and illustrations. In order to manage the client’s large product portfolio (270 knifes and 300 blades) it was essential to work in close conjunction with Martor’s marketing team.
Product templates and complementary storytelling were important to guide the traditional international brand towards a more modern and technical identity.
Completed while working at achtnullvier
